Determining the optimal location to set up business operations in Asia can be a daunting task. Tractus' rigorous site selection screening process uses proven analytical and objective methods developed and refined over 15 years of practical experience in Asia. Based on the premise that successful site selection anticipates future trends, our methodology produces results that give our clients a long-term competitive advantage. We call this the Wayne Gretzky approach to site selection, as he once said: "A good hockey player plays where the puck is. A great hockey player plays where the puck is going to be."
Tractus has a proven track record of identifying locations that not only meet the immediate operational and financial objectives of our clients, but also give them the tools to remain competitive in the medium- to long-term. Our staff is wary of the "herd" mentality that all too often leads foreign investors to locate in popular, fast-growing areas that often suffer from high rates of employee attrition, above-average wage inflation, power shortages, and congested infrastructure. Our recommendations are based on an independent analysis of what our client needs and what each potential site offers in the near- and long-term.
Site selection is often the lynch-pin factor responsible for a firm's success or failure in a new market. In the short-run, location decisions are irreversible. Relying on publicly-available, second-hand information to make decisions can be a critical error in Asia's developing economies. Tractus carries out extensive fieldwork, contacting existing investors, investment promotion and other government agencies, customers, utility providers, suppliers of raw materials and services, and a host of others to formulate a recommendation based on a first-hand, in-depth understanding of the investment environment. |