Provided management of Sergeant’s China, a WFOE based in Shanghai. Identified and executed top and bottom-line improvements by pursuing competitive pricing on products made in Asia, while supporting local distributors with their merchandising and marketing strategies. Acted as the liaison between Asian business contacts and Sergeant’s US-based headquarters.
Tractus provided market entry strategy and assistance, back-office support, and provides on-going market research and strategic support as needed.
Establishment of a business development office to promote the sales of the company's medical wire to the Chinese market.
Established a business development office, hired a sales and marketing manager, undertook sales and marketing activities to grow export sales from the USA and Europe
